Scales to New Heights with Avalon Consulting, LLC Architecture

Avalon architecture powers new media website past 1 million monthly unique visitors

Plano, TX – August 30, 2011 –, the web’s premier destination for dialogue on religion and spirituality, announced that its site traffic has surpassed 1 million monthly unique visitors. Patheos achieved this milestone on the same architecture implemented by Avalon Consulting, LLC for the initial Patheos launch in April 2009.

In just over two years, Patheos has vaulted into the No. 3 position globally among websites focused on discussion of religion and spirituality. An impressive accomplishment in its own right, what makes this more impressive is that Patheos has been able to accomplish this at a fraction of the cost of peer sites, both from an initial development cost as well as an operational cost perspective.

In 2009, Patheos engaged Avalon with a very challenging proposition: Avalon was to start building the website in mid-design phase, with only 110 days to design, build, test and deploy the site. What’s more, the site needed to meet the needs of an early-stage, angel-backed start-up, meaning it needed to use only cloud-based infrastructure with no paid/licensed software, it had to be very inexpensive to operate, and the site needed to be managed by an IT and development staff of just one employee. Finally, needed to be infinitely scalable to support the rapid growth expected by investors and the company’s founders.

Avalon met this challenge by delivering a one-of-a-kind site, both on-time and on-budget. Two years later, Patheos’ traffic is growing at a sustained 15 percent monthly.

The ability of the underlying platform to scale efficiently and cost-effectively with the increasing traffic has enabled Patheos to focus on its core competency – execution of a superb content strategy featuring some of the best writers exploring religion today, including Timothy Dalrymple (Evangelical Christian), The Anchoress (Catholic), the Slacktivist (Progressive Christian), Jason Pitzl-Waters (Pagan), Wajahat Ali (Muslim), and the Friendly Atheist (Atheism).

For more information on how Avalon Consulting, LLC can help your organization establish a web application platform architecture that allows you to focus on your core competencies, visit Avalon at or email us

About Patheos
Founded in 2008, is the premier online destination to engage in the global dialogue about religion and spirituality and to explore and experience the world’s beliefs. Patheos is designed to serve as a resource for those looking to learn more about different belief systems, as well as participate in productive, intelligent discussions on some of today’s most talked about and debated topics. For more on Patheos, visit our Facebook pages on Catholicism, Evangelicalism, Progressive Christianity, Paganism or general faith topics.

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