The Stelter Company Gets Personal with Baynote to Increase Site Engagement

Avalon Consulting, LLC and Baynote team to deliver more engaging, personalized experiences to site visitors

San Jose, CA (Vocus) August 5, 2010 — Baynote, the innovator in adaptive Web solutions, today announced that The Stelter Company, a leading provider of information on planned charitable giving to nonprofit organizations, has selected the company’s Collective Intelligence Platform™ to improve visitor engagement on its vast network of client websites.

“With Baynote, we’ve observed visitors spending nearly twice as much time reading the content we produce and viewing twice as many pages,” said Bev Hutney, director of innovation and research at The Stelter Company. “The company’s solution allows us to deliver more relevant and engaging content to our clients, ultimately increasing the value and quantity of planned gifts.”

Stelter’s marketing campaigns help raise planned giving funds for more than 2,600 charitable organizations nationwide. The company syndicates planned giving content for more than 1,200 websites, including Make-A-Wish Foundation, Georgetown University, Harvard Medical School and the American Diabetes Association. Avalon Consulting, LLC, which provides expert technical integrations for enterprise-scale internet, intranet and extranet sites, teamed with Baynote to help Stelter surface the most relevant information for potential donors. Baynote Content Recommendations also provide insight into which messaging strategies will ultimately result in planned gifts.

“Sometimes it is surprising which piece of content proves to be most impactful – it is often not what our clients thought it would be,” commented Larry Stelter, president and CEO, The Stelter Company. “Just as Stelter strives to get to the heart of the matter, Baynote surfaces those content gems that really resonate with donors. For our clients, online charitable giving hinges on whether someone is engaged.”

In addition to offering the benefits of Collective Intelligence to site visitors, the Baynote solution also provides Stelter with an engagement rating for each content item. This analysis has resulted in useful findings on what type of content visitors actually find useful and allows Stelter to adjust the content it develops accordingly.

For more details on how The Stelter Company is leveraging Baynote, please visit:http://www.baynote.com/resources/case-studies/stelter/StelterCS.pdf

About Baynote
Baynote’s patented UseRank® enables businesses to adapt to their customers’ needs online in real-time. The company’ adaptive Web solutions combine next generation search, personalization, navigation and Web analytics to deliver a customer experience that is always relevant, personal and convenient. Baynote is used by over 300 websites owned by major brands like AT&T, BT, Dell, Expedia, General Mills, Intuit, Motorola, Urban Outfitters, Texas Instruments and VEVO. For more information, please visit www.baynote.com.

About Avalon Consulting, LLC
Avalon Consulting, LLC provides expert technical integrations, custom solutions and mentoring services for enterprise-scale internet, intranet and extranet sites. Avalon enhances leading technical platforms to create first-rate web experiences. Avalon is known for helping public and private sector clients succeed in the deployment of Enterprise Content Management, Enterprise Search and eLearning and has been recognized for its growth by Inc 5000, Dallas 100 and Collin60. For more information, please visit www.avalonconsult.com.

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